Thursday, May 23, 2013

Screen Shot 2013-05-23 at 10.02.33 AM

Paper by FiftyThree is one of the most beautiful digital products on the market today.

The immersive drawing app for tablets has won Apple’s Design Award, a Crunchie, and was most recently honored at Time Inc.’s 10 NYC Startups To Watch party. So how do you build on that kind of success?

Well, according to the founders, Paper is but the first product in a series of creative tools. The team is thinking pretty seriously about what comes next, and it seems as though a stylus is where things are headed.

“The human hand has evolved to use tools,” said co-founder Georg Petchnigg. “You have wrists to do fine-detailed work, so the idea of a stylus is really interesting to us. It’s something that we’re thinking about because we want to deliver the best creation experience on tablets, so a stylus is right at the forefront of that.”

Currently, FiftyThree recommends customers on its website buy a stylus, linking to an Amazon stylus page as well as promoting the Pogo Connect.

But new products aren’t the only concern at FiftyThree. The team is also constantly thinking about how to reach a broader audience. As co-founder Julian Walker put it, “everyone out there is creative.”

That said, the company recently launched a new stream of content called Made With Paper, to help users get inspiration from other works created in the app. This is just a first step in building out more social, community-based features that will not only attract new users but keep loyal ones engaged.

Jordan Crook 23 May, 2013

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