Wednesday, May 22, 2013

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Cloud encoding vendor launched a couple of years ago to provide video creators with a way to publish a single universal video URL and then have that content accessible on any device. Now it’s providing a way to monetize those videos, thanks to an integration with ad delivery platorm FreeWheel.

The idea behind is that does all the hard work of encoding it into as many video formats and renditions as necessary, then serve up the appropriate copy of the video depending on which device was accessing it. In addition to transcoding, it also provided all of the storage, video player technology, device detection, streaming, and analytics needed by video creators. Customers could simply connect with the API and have a single universal URL created for them.

All of that’s great, especially for brands and agencies and marketers who wish to make their videos playable for all audiences on every PC, mobile phone, or tablet. But what didn’t provide (until now) was a way to monetize all of those videos. Hence, the partnership and integration with FreeWheel.

By integrating with FreeWheel’s ad-serving platform, will be able to provide all the same convenience and reach to publishers, but it will also enable them to monetize those videos across all those devices. By connecting with’s user interface or API, when a video is requested, will pass along user info to the FreeWheel ad server and pass along targeted ads along with the video. Pre-rolls, mid-rolls, and post-rolls, as well as banner overlays, will all be supported. has raised $4.5 million since being founded in 2008. While is a growing piece of its business, the company is still primarily focused on providing cloud encoding services to a growing number of publishers moving their content online.

Ryan Lawler 23 May, 2013

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